Linear TV Networks vs Streaming Platforms: The Shift of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and Apple TV+ serving website as dominant forces. As digital engagement shift, rivalry between broadcast stations and streaming services h

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